5 Psychology English eBooks

Strategic Integrated Marketing Communications, Third Edition
Engaging NLP for Parents
Radical Behaviorism and Cultural Analysis
War Games: The Psychology of Combat
Genetics in the Madhouse: The Unknown History of Human Heredity

Strategic Integrated Marketing Communications, Third Edition
English | 2018 | ISBN-10: 1138058327 | 320 Pages | PDF | 3.77 MB
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then looks at what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. Everything is then pulled together, providing a detailed, practical overview of the strategic planning process, what goes into it, and how it is implemented. Numerous examples and cases are included, along with 'desktop' tools and worksheets for developing and implementing an IMC plan.
Thoroughly updated, with special attention throughout to the increasing importance of digital media in marketing communication, new to this edition are:
the introduction of a general model of positioning and the important relationship between positioning and brand awareness and brand attitude strategy;
a look at the role of the preconscious in message processing;
a much expanded look at media and media planning concepts;
an expanded and more detailed section on digital media;
a section on content marketing.

Engaging NLP for Parents
2010 | ISBN-10: 1907685464 | 82 Pages | EPUB | 3 MB
Would you like to; be confident; be able to say 'no' and feel OK about it; be aware of the choices available; be solution focussed, calm and controlled; And learn some great skills to pass on to your kids? If so, this book is definitely for YOU.

Radical Behaviorism and Cultural Analysis
English | 24 Mar. 2018 | ISBN: 3319743007 | 126 Pages | EPUB | 696.3 KB
This book shows how the three-term contingency paradigm created by B.F. Skinner can be applied to describe and explain cultural practices phenomena produced by complex relations between behavior and environment. It updates the academic debate on the best paradigm to analyze complex social interactions (contingency or metacontingency), arguing that Skinner's three-term contingency - the conceptual tool created to analyze human behavior by decomposing it in three parts: discriminative stimulus, operant response and reinforcement/punishment - is the best unit of analysis since what is selected in social interactions are not the actions of the group but of individuals gathered in a group situation to form an articulated and interlocked behavioral practice.

War Games: The Psychology of Combat
ISBN: 1785903519 | 2018 | EPUB | 304 Pages | 556 KB
Three stories run through this book. One story comes from a collection of eyewitness accounts of combat. Intense, personal and often laced with dark humour, this story ties readers to the experience of combat. It encourages readers to see war through a soldier's eyes. The main body tells the second story. This describes the hard science of tactical psychology, from its basic components to its most compelling effects. Each chapter comes with a key fact: * The strength of aversion to killing. * How many artillery shells or rifle bullets are needed to pin down a unit * The extent to which combat degrades rational thought. These facts are linked to build through the book. Together, they provide a complete picture of how soldiers react to combat and how wars can be won by understanding the way enemy soldiers think. The third story is woven through the scientific themes and tied to the eyewitness accounts. It tells how the author was sucked into a secretive world of fighters and thinkers. War Games is a fascinating insight into how the human mind operates in combat situations.

Genetics in the Madhouse: The Unknown History of Human Heredity
ISBN: 0691164541 | 2018 | EPUB/PDF | 464 Pages | 12 MB
The untold story of how hereditary data in mental hospitals gave rise to the science of human heredity
In the early 1800s, a century before there was any concept of the gene, physicians in insane asylums began to record causes of madness in their admission books. Almost from the beginning, they pointed to heredity as the most important of these causes. As doctors and state officials steadily lost faith in the capacity of asylum care to stem the terrible increase of insanity, they began emphasizing the need to curb the reproduction of the insane. They became obsessed with identifying weak or tainted families and anticipating the outcomes of their marriages. Genetics in the Madhouse is the untold story of how the collection and sorting of hereditary data in mental hospitals, schools for "feebleminded" children, and prisons gave rise to a new science of human heredity.In this compelling book, Theodore Porter draws on untapped archival evidence from across Europe and North America to bring to light the hidden history behind modern genetics. He looks at the institutional use of pedigree charts, censuses of mental illness, medical-social surveys, and other data techniques-innovative quantitative practices that were worked out in the madhouse long before the manipulation of DNA became possible in the lab. Porter argues that asylum doctors developed many of the ideologies and methods of what would come to be known as eugenics, and deepens our appreciation of the moral issues at stake in data work conducted on the border of subjectivity and science.
A bold rethinking of asylum work, Genetics in the Madhouse shows how heredity was a human science as well as a medical and biological one.